Our mission lies in delivering relevant, experiential education that is taught by industry leaders and practitioners from iconic global brands

Knowledge is Our Passion

BrandEd works with non-traditional educational brands that seek to turn their profound knowledge bases into relevant and compelling educational offerings.

We introduce the idea of learning in an entirely different way utilizing the strengths of our top tier brands to develop programming, build curriculum and market the most innovative courses for audiences ranging in age from 11 to 80.

We turn some of the most renowned professionals in the world into your faculty. BrandEd works with the most talented educational teams to create and bring to market courses that no other institution can offer.

Based in New York with locations in London, Los Angeles and Beijing, BrandEd seeks to understand the passions of a new generation of students and help transform those passions into meaningful and fulfilling career trajectories.

The World’s Premier Brands

In working with Sotheby's and The New York Times, BrandEd is transitioning two of the most culturally and intellectually rigorous brands in the world into competitive educational programs and attracting the best and brightest students in art, media and culture.

Since 1969, Sotheby’s Institute of Art has been educating generations of art world professionals and preparing students for careers in the international art world. With campuses in the cultural capitals of London, New York, Los Angeles and Beijing, Sotheby’s Institute offers graduate-level programs that uniquely integrate art historical scholarship and market expertise.

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The School of The New York Times is dedicated to training and inspiring the next generation of creative thinkers. The school's Pre-College and Professional programs draw on the expertise and unrivaled access of The New York Times and explore the most important issues facing our world today.

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We anticipate the inherent challenge of integrating historical and heritage brands into new educational offerings while retaining the same brand promise and expertise that millions of the most informed citizens around the world have come to expect.